LANCER GOLF CLASSIC + Fundraiser

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fundraising event // PASADENA, CA
BRAND STRATEGY + BRAND IDENTITY + EVENT PRODUCTION

SND+MTN was tasked with building the strategy for the Lancer Golf Classic, an annual fundraiser benefitting Pasadena's La Salle High School.  After a tremendously successful 23rd Annual event at Glendora Country Club, the goal was to take the 24th to an even higher level, with unprecedented fundraising goals. 

Lofty goals mean thinking big.  We were challenged by the school and committee to think about this golf tournament in a ways that had not been done before.  A few big maneuvers were decided upon.  First, we would be moving the event to San Gabriel Country Club - a larger and more luxurious establishment than had previously been utilized for this event, and hometown club for many of La Salle's patrons.  Secondly, we would be aiming to shift focus and scope from purely a day of golf, to a full-service Fall Fundraiser to mimic the "La Salle Crystal Ball" - a similar fundraising event that La Salle holds in the Spring of every year.

We updated the identity slightly, to reflect the new location and the change in scope.

As the event approaches, more information will be available.