JUNGLE ROCK + ROLL // LOS ANGELES, CA
BRAND STRATEGY + IDENTITY DESIGN
KONG. is a sonic movement.
In collaborating with KONG., the goal was to create a compelling narrative and a world in which his larger than life music and persona could live and thrive.
His large stature, billowing beard, wide-brimmed hat, and earth-shattering vocals paired with his direct influences - Jim Morrison, Rock, Blues, and Soul - birthed a new way of talking about what he brings to this planet: “Jungle Rock & Roll.”
We were able to build a world for this character to live, and create an environment that fostered many of the revolutionary ideas KONG. is executing today.